Heighten The Hustle™ (HTH) is Project Community Capital’s® (PCC) entrepreneurship elevation collaborative program. PCC’s executive leadership has the knowledge of entrepreneurship, the experience of seasoned employment, and the social capital network of successful business owners. Applicants apply, explaining their lucrative or innovative side hustles and their dreams for their business concepts. PCC’s team then provides both vital resources and expert counsel on how the applicant can heighten their business endeavors. Executive members meet with applicants about their business and goals on a regular basis, and work behind the scenes to connect those applicants to networking opportunities. Successful applicants can turn their hustle into a thriving business. HTH provides seed capital, business resources, and assistance in securing their first clients/customers.